
As part of their reinvention campaign, Starbucks re-introduced its vintage 1971 brown-and-white logo featuring a two-tailed mermaid (or siren, to be specific). But Mother Jones'
Mojo blog reports the image of a female figure spreading its tails has made a few Christians vow to boycott the company. "The Starbucks logo has a naked woman on it with her legs spread like a prostitute," explains alarmist Mark Dice, of a Christian group called
The Resistance. "Need I say more? It's extremely poor taste, and the company might as well call themselves Slutbucks." As MojoBlog and
AdAge point out, the Starbucks siren is half fish, so she doesn't even have two legs to spread. But I guess those details don't really matter. Anyway, for interesting reading, here's a short
history on the evolution of the Starbucks' logo.