Dunkin' Donuts is launching a new ad campaign today that highlights a survey that says Joe-coffee-drinkers prefer Dunkin' Donuts coffee over Starbucks' coffee, reports Boston.com. The campaign even launched a new Web site: DunkinBeatsStarbucks.com. According to Dunkin' Donuts, A&G Research Inc. conducted the taste test among 476 adults in Atlanta, Boston, Chicago, Cleveland, Dallas, Detroit, Los Angeles, Miami, New York City, and Starbucks' home turf, Seattle. Among the participants, 54.2 percent preferred Dunkin' Donuts, 39.3 percent chose Starbucks, while 6.3 percent had no preference, according to Dunkin' Donuts. With ads also targeting Starbucks, I wonder how McDonald's coffee measures up as well. (Via Starbucks Gossip)
who actually drinks drip coffee at starbucks? dunkin donuts is an east coast phenomenon
Yeah I agree.There use to be a bunch of dunkin donuts around here now there is like two up in the north end or something and there drip coffee is better and so are their donuts.
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